Brand identity · Jewelry

Panthera Joias.

A jewelry identity built around sisterhood, uniqueness and heritage. Refined serif typography, an arched panther emblem and expressive line illustrations create a visual language that balances classic elegance with individuality.

My role: brand identity and visual presentation. Application mockups show how the identity can extend across print, digital and signage.

The wordmark

Panthera line-drawn panther emblem inside an arch, with abbreviated lettering — The panther emblem

The concept

Beauty with identity.

Three ideas shape the identity: sisterhood, uniqueness and heritage. The arch motif connects the panther emblem with a family of delicate line illustrations.

Three illustrated arches expressing Sisterhood, Uniqueness and Heritage — Sisterhood · Uniqueness · Heritage

Fine line illustrations of a panther and a woman on black — Supporting line illustrations

Identity in context

One visual language.

Front and back branded card mockups with Panthera panther symbol and typography — Branded card mockups

Panthera Brazilian Jewelry editorial application with two women wearing jewelry — Editorial brand application

Digital presentation mockup

Print & digital

Warm neutrals, restrained typography and the panther mark carry the identity across different formats, with photography adding a human presence.

Storefront signage mockup

View the identity presentation overview

Overview of the Panthera identity presentation, concept references, typography, illustration and application mockups — Selected pages from the original identity presentation

Next projectSelected Identities ↗